The partners at Queen Saenz + Schutz broke away from their larger firm of 200+ to form a nimble and cost effective solution for their clients. This concept was reinforced by the “+” and emphasized by the repeating pattern. QS+S serves a wide range of clients from general law, middle-market mergers + acquisitions to complex technology transactions. This required the identity to look tech friendly without turning away your typical general law client.

The website was focused on three sets of people: existing clients, prospective clients and other lawyers. Existing clients use the website as a reference to their attorney’s bio and experience. Prospective clients review the capabilities of the firm and need to see what they’ve accomplished. And, other lawyers review to size up who is going to be on the opposite side of a transaction. This required a balance between providing enough information to express your knowledge, but not too much showing your hand. This was accomplished by providing general descriptions and detailed representative transactions.